Break Fix, inspired by liquid bandage technology, is a spot treatment that transforms from a liquid to a solid upon ...

Building on its legacy of innovation in nail care, essie is redefining nail repair with the launch of Break Fix, our first-to-market liquid nail patch designed to address the #1 most searched nail ...

The New York–based nail polish brand essie is expanding its nail care category and, for the first time, launching a ...

There are two main strategies we use when shopping for nail polish (or picking a color at the nail salon under pressure). You’re either the person who leaves the store with a new bottle and 10 fingers ...

In 1981, Essie Weingarten packed a suitcase full of nail polish and booked a flight to Las Vegas. She peddled her 12-piece polish collection door to door, or rather hotel salon to hotel salon, showing ...

It's been a long road, but we’re finally starting to see beauty brands put their money where their mouths are when it comes to inclusion. From truly expansive shade ranges to body-hair representation ...

“It’s really a step forward to transform into a digitally augmented beauty company,” said Alanna Mcdonald, president of essie. In addition to the nail polish giant, Mcdonald is the president of ...