I’m sure we’ve all noticed that colleges and universities these days are writing slogans for themselves and putting them in their promotional materials right next to the college logo, much as ...

Standing out from the crowd is more crucial than ever in today’s competitive job market, especially for those aspiring to land a 6-figure job. One innovative way to differentiate yourself is through a ...

A new study from Bayes Business School (formerly Cass), the University of Missouri and the University of Arizona has uncovered the word properties that make slogans effective, as the researchers found ...

With party conference season well under way, Britain's political parties have been searching for mission statements they hope will have an impact on the public. There's no "magic bullet" for an ...

Remember George W. Bush’ presidential campaign slogan? Nobody does. Some slogans never catch on. Others go viral. Donald Trump's victorious presidential campaign popularized “Make America Great Again!