That’s the opening line to a tourism ad that debuted yesterday from Oslo’s official marketing agency, VisitOslo. The commercial follows a begrudging native Oslovian around the city as he questions ...

A tourism campaign ad for Norway that is full of "Norwegian self-irony" has gained millions of views. But will it bring in more visitors?

Official marketing agency VisitOslo is taking an understated posture in its ad campaign touting the Norwegian capital as a tourist destination. It's peak travel season, and locales near and far are ...

“I wouldn’t come here, to be honest,” a man intones as people in the background gleefully jump off a boat into the harbor behind him. “Oslo is just not … I mean, is it even a city?” The ad isn’t ...