Technology brands need to look at creator marketing if they want to engage with Gen Z and younger millenials. Here are the ...

AI-generated summaries on search pages are keeping users from clicking websites, leading to clear drops in organic traffic.

AI companies in the US and China are adding shopping tools to their chat apps, hoping to turn them into all-in-one services.

Research by Pew suggests several social media action points for professional marketers. We sum up key findings and suggest ways forward.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. As many as 60% of consumers believe their personal data is routinely ...

Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers. In the emerging world of influencer marketing women tend to ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. A recent study by digital asset management firm, Bynder, has uncovered ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Any company looking to target Gen Z consumers (those born between 1997 ...