One task, many teams. A single customer journey often spans multiple departments, exposing weak links across channels. Friction by design. Some customer struggles are intentional and necessary, but ...
Business and Financial Times on MSN
Touching on touchpoints: The hidden architects of customer satisfaction
Researchers have long understood that customer satisfaction is not a simple equation. Every interaction a customer has with a ...
Despite the rise of e-commerce, 80% of global retail sales still take place in physical stores. Yet, there's a huge gap between the data that omnichannel retailers are able to collect about online and ...
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