CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...

Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night. For advertisers ...

Good day, and welcome to the Magnite Q3 2025 Earnings Conference Call. [Operator Instructions] Please note this event is being recorded. I would now like to turn the conference over to Nick in ...

Connected TV (CTV) advertising has reached an inflection point. The widespread adoption of CTV devices has fundamentally transformed the way brands connect with their audiences. But the most ...

When the NFL decided to add commercials to RedZone Channel — which had long been advertised as “Seven hours of commercial-free football” — the spin from the league was that these commercials would be ...

Seeking a non-union actor to deliver a scripted, direct-to-camera ad for Global Healing, a supplements brand known for its focus on research, science, and clean ingredient sourcing. It's a ...

PostcardMania, the $119 million marketing technology company with a team of over 395 employees, announced the launch of its new Salesforce Marketing Cloud integration, PCM Integrations. The ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...

NFL RedZone will no longer be “seven hours of commercial free football.” Going into the 2025 NFL season, and following the sale of RedZone to Disney/ESPN, the show is going through a slight transition ...

This caused a MAJOR frenzy among RedZone viewers. Many of the folks with ESPN Derangement Syndrome immediately blamed the Worldwide Leader for this, as ESPN had just made a deal to distribute RedZone.

This season will mark the end of “NFL RedZone” being commercial-free. Host Scott Hanson confirmed that the seven-hour show will feature commercials in some way when the 2025 season kicks off this ...