Jens Grede is the cofounder and CEO of Skims, which launched in 2019 and is raising money at a $5 billion valuation. Forget the rumored IPO. Should Nike just buy Skims?

Our top picks for the best sports bras include options for every price, size, and activity. Choose from Lululemon, Athleta, ...

Nike taps Steve Harrington’s ’80s swagger for the Stranger Things Air Max ’87, complete with flipped branding and Hawkins-ready style. Upside Down details and ’80s blocking define the Stranger Things ...

Like Parker Posey says in The White Lotus, “I just don’t think, at this age, that I’m meant to live an uncomfortable life.” For me, that means I refuse to run in a sports bra without pockets. For as ...

Nike has taken a bold step into the future with Project Amplify, the world's first motor-powered footwear system made for people who love to move. Created with robotics partner Dephy, the design ...

As he walked toward an outdoor stage on Nike’s 400-acre campus last Thursday, Chief Executive Elliott Hill stopped, chatted and established brief connections with dozens of people. “What are we ...

Shoes like these could really help kickstart a workout. Nike is making good on their vow to “create epic s–t” after dropping a new line of sneakers that they claim are good for both body and mind.

Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...

Nike is no stranger to a unique footwear concept, be it self-lacing shoes or a "Hyperboot" that can speed up recovery. The company claims its Project Amplify and new "neuroscience-based" footwear take ...

Five NBA championships. Two Olympic gold medals. An 18-time All-Star, with more than 33,000 points to his name (not to mention one 81-point game). Just about any professional basketball player in ...

When Elliott Hill replaced John Donahoe as the CEO of Nike just over a year ago, the brand doubled down on its commitment to athletes and innovation. While such a shift takes time to fully materialize ...

If you click on links we provide, we may receive compensation. I never thought this day would come Jamie Allison Sanders is an LA-based writer with over 20 years of media experience covering celebrity ...