American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

The concept of digital rewards is slowly becoming an integral part of modern retail. More and more brands are now using ...

Engagement is a key driver of measurable growth in QSRs, where loyalty programs have evolved from punch cards and stamps to ...

Here, we take a look at 8 excellent examples of fashion loyalty programs, break down what makes them work, and share some ...

Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting ...

As travellers look for flexibility and value, frequent flyer programs are expanding beyond the traditional ‘miles flown’ model, ushering in a new era of rewards ...

Road trippers are in for a holiday treat as the country continues to see some of its lowest gas prices of recent years.

Discover how gamification enhances engagement in non-game environments, its benefits in business, potential pitfalls, and why it connects with innate human psychology.

Liu-Thompkins cited makeup retailer Sephora as an example of a company that trades high-value perks for deep consumer insights, like creating a "beauty profile" for users based on provided information ...

The best online casinos offer rewards programs. This article ranks the best online casino player loyalty programs for perks line events tickets and more.

Consumers might not just feel obligated to shop at a specific store because of their membership, but they could also end up ...